4 out of 5 visitors picked up a brochure during their trip (79%)

3 out of 4 visitors were influenced by a brochure in market at their destination (73%)

More than 4 out of 5 visitors became aware of an attraction or business as a result of picking up a brochure (85%)

Nearly 3 out of 4 visitors would consider altering their plans because of a brochure (73%)

More than 3 out of 5 visitors planned to purchase tickets or merchandise they learned about from a brochure (61%)

More than 5 out of 10 visitors value information about current exhibits, events and attractions, particularly women (54%)

More than 5 out of 10 visitors find brochures to be a tangible, easy to use hard copy of information (54%)

Over half of visitors believe brochures are trustworthy (54%)

Nearly half of visitors appreciate that brochures are convenient and always available (48%)

Half of visitors’ value discounts and coupons in brochures, particularly if they are traveling with a group (50%)